The 37th America's Cup Barcelona 2024 presents an unprecedented logistical challenge with the arrival of numerous teams, sponsors and associated personnel to the city. The magnitude of the event and the complexity of meeting such a large and varied demand required a solution that not only catered for the number of guests, but also considered the specific requirements of each group, each with different needs in terms of location, services and access to key facilities such as training venues and event areas.
The 37th America's Cup Barcelona Louis Vuitton, A Historic Competition
The America's Cup, the oldest competition in international sport, originated in 1851 when the yacht ‘America’ defeated the British fleet in a race around the Isle of Wight. Since then, the America's Cup has evolved into one of the most prestigious and technologically advanced competitions in the sailing world. Teams from around the world compete for this coveted trophy, with a rich history of rivalries and challenges.
The 37th edition of the Louis Vuiton America's Cup will be held from 22 August to 27 October 2024 in Barcelona, marking a significant milestone by returning to Europe after more than a decade. The city of Barcelona was chosen for its strategic location.
Emirates Team New Zealand, Organizer of the 37th America's Cup Barcelona Louis Vuitton
The process for selecting the host of the Copa America Barcelona is rigorous and designed to ensure that the competition is held in a venue that offers the best possible conditions for both competitors and spectators. Candidate cities must demonstrate that they have the capacity to host an event of this magnitude, with factors such as infrastructure, accessibility and financial and logistical support being assessed.
Emirates Team New Zealand, winner of the 36th edition, is in charge of organising the 37th America's Cup. This team has demonstrated its leadership on the water and in the management of the event, taking the Cup to new heights in terms of innovation and spectacularity. Their experience and continued success ensure that the next edition in Barcelona will be an unforgettable event in the history of sailing.
Apartool, Official Temporary Accommodation Provider for Emirates Team New Zealand at the 37th America's Cup Barcelona
At Apartool, specialised in offering corporate housing solutions, we positioned ourselves as one of the accommodation providers for the 37th America's Cup Barcelona 2024, thanks to the trust of the Emirates Team New Zealand. Apartool, through our business unit dedicated exclusively to special projects and taking advantage of the technological platform to manage more than 300 flats, has been able to accommodate 600 guests, who in total will be in Barcelona for 25,000 nights, most of them from July 2024, although there was also part of the team accommodated during the second half of 2023. Our all-in-one approach has allowed us to effectively coordinate the various requests and availabilities, providing a ‘one-stop-shop’ experience for the client.
Managing in total over 600 people of various nationalities, including competition teams, sponsors, support staff and production teams, we implemented services that can cater to the specific cultural needs of each group, from access to personalised food options that respect each individual's dietary preferences and restrictions, to flat configurations that consider family or individual needs, ensuring that all guests feel welcome.
Flexibility has also been a key component of the project's success, especially at a time of high tourist occupancy in Barcelona. At Apartool we show a remarkable ability to adapt to changing circumstances, ensuring high quality accommodation even in the face of the most complex logistical challenges. The agile response to last-minute requests and the ability to adjust accommodation configurations according to emerging needs demonstrate Apartool's ability to handle high-pressure situations without compromising service quality.
The Result: Operational Efficiency and Customer Satisfaction
Apartool's efficient and personalised management results in a highly satisfactory experience for all guests. Not only did we meet expectations in a period of high occupancy in Barcelona, but we also demonstrated the ability to adapt quickly to the changing needs of a large-scale event. The partnership with Emirates Team New Zealand, organiser of this edition of the competition and defending champions, underlines Apartool's ability to operate at the highest level of international sporting events.
With a customer-centric approach, personalised services and efficient management, Apartool has become the ‘tech’ accommodation partner for world-renowned sporting events, such as the Paris 2024 Olympic Games, where Apartool has also provided temporary accommodation for security-related teams, as explained in this article. This success story serves as a testament to Apartool's commitment to excellence and customer satisfaction in corporate housing.
