Exclusive interview with Marta Marín, Key Account Director at Apartool

December 13, 2023

3 minute read

In an ever-changing business world, the demands of corporate travel and accommodations are evolving significantly. Recently, the Global Business Travel Association (GBTA) interviewed Marta Marín, Key Account Director at Apartool, to shed light on emerging trends in the serviced apartments industry. Through this conversation, Marta shared her insights into the changes in the corporate apartments industry, exploring its adaptation to the new demands of business travelers.

Marta Marín highlighted the evolution of demand, noting that serviced apartments have become the preferred alternative for extended stays and, increasingly, for shorter trips as well. The pandemic and the rise of telecommuting have redefined their purpose, making them not only a 'home away from home' but also workspaces.

The impact of remote work has altered the dynamics of business travel, with companies prioritizing accommodations that offer flexibility and comfort. In the interview, Marta emphasizes the importance of adapting to these new work dynamics to retain talent and meet the expectations of corporate travelers.

Regarding current challenges, Marta addresses topics that are on everyone's minds, such as sustainability, flexibility in bookings, and the limited supply of apartments. Companies are responding by implementing sustainable and technological measures, although the need for advance planning persists due to the growing demand and limited supply.

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The interview provides valuable insights into the growing preference for serviced apartments for corporate travel. Marta Marín highlights that Apartool positions itself as a market leader, successfully facing all challenges and emerging trends to offer innovative solutions tailored to the changing needs of corporate travelers.

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Exclusive interview with Marta Marín, Key Account Director at Apartool

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